Nokia, as soon as anyone attaches this prefix to any mobile phone. Individuals are assured of quality, durability, reliability and utility. Those would be the four cornerstones that comprise a major chunk of Nokia's brand power. Nokia initially began as as rubber and cable company that later expanded out into electronics and telecommunication. Today, Nokia may be the leading manufacturer of mobile phones in the world, with a position that's secured and stands unchallenged by any other brand.
The first conventional mobile phone from Nokia was the Mobira Cityman 900, the phone offered a much better signal capacity than the majority of the other 'so-called' mobile phones on the market, but simultaneously, had a shorter roam. It had been also the primary phones which weighed under 1kg, at 800gms, this product would be a should have status symbol and practically flew of the shelves despite its cost tag of 24,000 mark (approximately 4,560). Since then, Nokia never looked back and has gone onto function as the undisputed leader within the mobile phone industry. Nokia mobile phones are available in all segments from the market. In the lower segment to the ultra-chik, this company has its fingers in most pie.
The modern day mobile phone industry has seen a brand new trend, the emergence of smartphones. Nokia has proved its mettle because well, its 'Communicator' series, while not referred to as a smartphones, ran on an operating system and were probably the most desired phones. Even years after there release, the owners of the 'Communicator' continue to be pleased with their handsets. All Nokia's smartphones operate on its home-developed Symbian based Operating System, that has been voted as the best operating-system available for sale.
With changing times, Nokia has evolved its online marketing strategy to satisfy the latest trends winning the marketplace. With the coming of the broadband, increasing numbers of people have started using the internet with regards to shopping. Nokia involved in lots of online mobile retail shops which would sell cheap Nokia mobile pones with their networks.
